Heineken: The Invite – Brilliant Idea

Heineken: The Invite

Here’s a video of a cool concept from students Max Arlestig and Maximilian Gebhardt – a Facebook connected bottle opener. This is a brilliant idea indeed and it’s a cool proof of […]

Ovi is Ova! Nokia shuts its doors to everything Ovi.

R.I.P. Nokia OVI

It looks like Lori Baltazar, Anton Diaz, Joriben Zaballa, Enrico Dee, Jayvee Fernandez and Bryan Boy won’t be saying “I Ovi” anymore. According to an Engadget report, Nokia is slamming […]

Google to launch Chromebook on June 15

Google Chromebook

A few days ago, Google announced that they will be releasing Chromebooks on June 15, 2011. For those not familiar with the Chromebook, it’s basically a laptop that has no […]

Man dies ‘Planking’

Planking

Planking is the action of lying face down with arms to the sides, in unusual public spaces and photographing it. This online phenomenon started in Europe and Japan where it was originally […]

Denny’s Late Night Case Study

Denny's All NIghter

Denny’s is the only American restaurant that is open 24-hours. Denny’s should be owning the late night scene but this was not happening. Publicis USA was given the challenge to […]

Lacta Facebook App Case Study

Lacta Facebook App

While thinking of a Facebook strategy for Lacta Chocolates, OgilvyOne Athens came upon a unique insight about Lacta Chocolates, courtesy of the brand’s own Facebook Page. On Lacta Chocolates‘ Facebook wall, people […]

Coca-Cola Village Case Study

Coca-Cola Village

Is it possible to bring the act of “Liking” on Facebook offline? With the right environment and technology Publicis E-dologic made offline Facebook Liking possible.