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Beyonce - Who Run The World (Girls)

Beyonce 2011 Billboard Music Awards performance

Beyonce’s recent performance in the 2011 Billboard Music Awards was just outstanding. The singer took the stage with her single “Who Run The World (Girls)” and I must say the […]

Interactive YouTube Music Machine

Interactive YouTube Music Machine

Dubbed as YouTube’s “First Interactive Music Machine”, jrscrawley managed to brilliantly utilize an existing YouTube function that I wasn’t even aware existed. The video was a submission to Cannes Lions’ YouTube Good […]

Heineken: The Invite

Heineken: The Invite – Brilliant Idea

Here’s a video of a cool concept from students Max Arlestig and Maximilian Gebhardt – a Facebook connected bottle opener. This is a brilliant idea indeed and it’s a cool proof of […]

Denny's All NIghter

Denny’s Late Night Case Study

Denny’s is the only American restaurant that is open 24-hours. Denny’s should be owning the late night scene but this was not happening. Publicis USA was given the challenge to […]

Lacta Facebook App

Lacta Facebook App Case Study

While thinking of a Facebook strategy for Lacta Chocolates, OgilvyOne Athens came upon a unique insight about Lacta Chocolates, courtesy of the brand’s own Facebook Page. On Lacta Chocolates‘ Facebook wall, people […]

Coca-Cola Village

Coca-Cola Village Case Study

Is it possible to bring the act of “Liking” on Facebook offline? With the right environment and technology Publicis E-dologic made offline Facebook Liking possible.

Burger Ranch Combina

Burger Ranch Combina Case Study

Combina is an Israeli phrase which means “Outsmarting the system and getting something out of it”. In english, it means you’re Punk-ing someone. Burger Ranch created a Combina meal and […]