GMA News & Public Affairs recently came out with ‘Think Before You Click‘, an online campaign urging netizens to be responsible with the status posts, tweets or blogs that they put out in the internet, lest they regret it in the future. However, the same can also serve as a reminder to brands and companies, a good example of which is Go Daddy, an Internet domain registrar and web hosting company which is the largest ICANN-accredited registrar in the world.
Go Daddy recently became the subject of online furor when it publicly came out with a statement supporting SOPA or Stop Online Piracy Act, a bill currently pending in the US Congress. A day after issuing the statement, Go Daddy publicly recanted their statement in support of SOPA due to the large complaints and hate they were getting from tech companies like CheezBurger and from online communities who are major customers of Go Daddy. As a result of this, Go Daddy has experienced a migration of 21,054 domains with more to come, as thousands of Redditors pledged to transfer their domains on the 29th of December set as the mass-move day. Go Daddy’s mistake are even being used as an advantage by some competitors, like Name.Com who are offering special domain name transfer rates.
With this in mind, companies and brands should always be careful of what they say or do online because they might not know that they’re already biting the hand that feeds them.
For those readers (I do believe I have readers) who practically use the Internet everyday for work or leisure, below is a nice info graphic from BusinessInsurance.org via VentureBeat.com and a SOPA for Dummies document from Scribd user Drew Olanoff, for you to know why people are fussing over SOPA and why you should care.
Click to enlarge
Cover image taken from Name.com
