Sharing this KFC commercial from South Africa, directed by Erik Van Wyk. It’s a light-hearted, feel good commercial which makes you really feel good afterwards. I think it really captures KFC’s new tagline ‘So Good’. I don’t think the CBCP will complain this time.
Source: YouTube channel BouffantOnline
Love is forever in Erik’s new spot for KFC
A fluid piece of choreography filled with heart-warming nuance takes the viewer on the nostalgic journey of an elderly couple’s dance in the new corporate spot for KFC by Ogilvy directed by Erik Van Wyk.
Seamless transitions form part of the subtle choreography, creating a magical blend of reality and wonder, enough for Sir Elton to bend his rules and allow the use of his timeless song.
Van Wyk, ‘It is about the love of two people who have spent their whole lives together. So it was important for technical not to overshadow humanity, but rather support it with a soft touch.’
Client / Product: KFC / BRAND AD
Title: “SO GOOD”
Length: 1 X 75 / 1 X 45
First Air Date: 28 JUNE 2011
Country of Origin: SOUTH AFRICA
Country of Broadcast: SOUTH AFRICA
AGENCY INFO
Agency & City: OGILVY JHB
Executive Creative Director: FRAN LUCKIN
Creative Director: MIKE MARTIN
Agency Producer: LISKE VAN TUBBERGH
Agency Art Director: ALEXA CRANER
Copywriter: IRENE STYGER
PRODUCTION INFO
Production Company & City: BOUFFANT
Director: ERIK VAN WYK
Producer: SHANNON GLOYNE / MELINA McDONALD
Director of Photography: TIM PIKE
Production Art Director: JULIE BONNET
POST PRODUCTION INFO
Editor & Company: KOBUS LOOTS / UPSTAIRS POST CPT
Visual Effects Company and person: SINISTER POST / CHRISTIAN
Music Company/Composer/Sound: UNIVERSAL / “YOUR SONG” ORIGINAL BY
ELLIE GOULDING / LOUIS @ PRODUCE SOUND
Post Production Online SINISTER POST / PUDDING / BLADE
Post Production Offline UPSTAIRS POST
