What do you get when you have a really hilarious idea and put it out on the internet? People will love it, talk about it and share it around. Such is the case with Pepsi’s recent campaign for their relaunched Pinas variant, that unusually blue soda that you’ve been seeing in your local 7-elevens. The campaign, created by BBDO Guerrero / Proximity Philippines, is a ‘viral’ (yes, I just said it) hit, garnering 35,917 fans on it’s Facebook Page and 118,354 video views on YouTube in just a span of 4 days. That may not be big abroad, but here in the Philippines, something that gets that amount of ‘buzz’ (yes, anothe jargon) is rarely seen.
I’m sure every Filipino can relate to the 2-minute long commercial above, a spoof of the traditional Philippine action movie. I love how exaggerated the commercial is, which makes the obvious product placements forgivable. This is something that Coca-Cola won’t usually do and credit goes to Pepsi Philippines for having the guts to approve this.
Hats off to BBDO Guerrero / Proximity Philippines for creating another ‘Lola Techie’. It’s a great example of how a simple idea combined with a simple execution can be really big and tells you that:
1. You don’t need to create an online contest to generate likes.
2. You don’t have to create an app, Facebook or mobile, to create a following.
3. A great idea goes a long way.
It’s all about the idea folks. But make sure it’s a great one.
