While thinking of a Facebook strategy for Lacta Chocolates, OgilvyOne Athens came upon a unique insight about Lacta Chocolates, courtesy of the brand’s own Facebook Page. On Lacta Chocolates‘ Facebook wall, people were comparing their loved ones to the chocolate brand, writing “you might not be Lacta, but you’re the sweetest part of my life”. View the case study video below and learn how OgilvyOne Athens used the insight to create a Facebook Application for Lacta Chocolates.
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