It looks like Jollibee is getting agressive with their online marketing efforts. A first in the Philippines, Jollibee launched a Public Beta for their Jollibee On-line Delivery on Facebook which was announced on their Official Jollibee Facebook Fan Page.
The Public Beta section will only be available during the weekend and is available for everyone to use by clicking the Jollibee On-line Delivery sub page link located at the sidebar of the I want Jollibee Facebook Page, as can be seen on the screenshot below. This will take you to the Jollibee On-line Delivery sub page.
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The user interface of the online ordering system is very simple and clean and it can be divided into four main sections, a user account menu on top where you can log in or register for a Jollibee On-line Delivery account, a navigation menu to access the different pages of the online ordering system, the content area where the page contents are displayed and a standard footer area.
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Since this is still in the beta phase, I won’t comment on the user interface and the user experience yet because I’m sure that they will still improve it. On initial testing, I found it easy to navigate through and creating an order was quick and easy although the upgrading part was a bit confusing at first. I haven’t actually pushed through with an order but I will try it over the weekend just to see how fast the response is on the back end. How about you? Have you tried it already? Please do share your experience at the comment section below.
