Tropicana Natural Energy Billboard

Remember your grade school science project where you use a lemon as a battery? This exact grade school science project was the inspiration for Tropicana France’s recent outdoor campaign. But instead of Lemons, they powered an LED billboard using 2500 Oranges. If you don’t believe me, see the video below.

If you’re wondering what happened to the oranges afterwards, all of them were collected and reused as a compost or to produce biogas.

 

Agency Credits:

Agency: DDB, France

Executive Creative Director: Alexandre Hervé

Creative Directors/Copywriters/Art Directors: Siavosh Zabeti and Alexander Kalchev

Account Director: Julie Régis

Agency Producers: Guillaume Cossou and Florence Gabet.

Filming Credits:

Director: Johnny Hardstaff via Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production designer: Alex Marden.

Others:

The Oranges installation and special build: Artem UK.

Sound production: THE, Paris.

Editing: Ed Cheesman done at Final Cut Edit.

Grading: The Moving Picture Company (MPC), London.

Music: “Sparks” by Nervous Norvus (Jimmy Drake) from the album Stone Age Woo: The Zorch Sounds Of.

Source: The Inspiration Room and EnergieNaturelle on YouTube